Expressway wanted to connect with a younger audience. We did this by showing them that travelling with Expressway is so much more than getting from A-B, it’s about the weird and wonderful reason you’re travelling in the first place.
Which led us to the new platform, “There’s a Route for That” - which celebrates these specific, sometimes ridiculous, always relatable reasons young adults really hit the road.
Shot with Collective Films and rolling out across VOD, digital audio, OOH/DOOH and social, the campaign leans into humour and authenticity to meet 19–25s where they are, while using a catchy new jingle to really tie it all together.