The problem:
Boys + Girls were sending us to the Cannes Lions Festival, which costs a fortune. In return, they wanted us to do something to prove we were there, and to create some Cannes related social content for the agency.
The solution:
We shot and hosted an interview series during the Cannes Lions Festival called, “Bag of Cannes”. It featured us with a bag of cans, interviewing various attendees about the festival, with each interview lasting the length of one specially designed can.
Bag of Cannes + Rory Hamilton (Boys + Girls ECD)
Bag of Cannes + Matt Lawford (Cannes Veteran)
Bag of Cannes + Resh Sidhu (CD at AKQA)
Bag of Cannes + Patrick + Michael (The Cannes Shirtlist)