Three have one of the best rewards programmes in the country. It covers sports, music and shopping with exclusive access to the Irish football team, the Three Arena and thousands of offers available. But as good as it is, nobody knew about it.
We showed that being on the Three Mobile is like living in a world that is literally full of rewards. Taking inspiration from the 3Plus identity, we created a world filled with tidal waves, explosions, the sweet-sweet music of Little Milton and a never-ending sea of multi-coloured plastic balls.