Sam and Mikey
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Skoda - Leave Nothing Behind

The Problem:

SKODA wanted an OOH campaign to highlight the impressive amount of space in their new Superb and Octavia ranges - both being market leaders for exterior seat and boot space.

The Solution:

We steered clear of SKODA’s go-to car and line format to create something much more charming. We focused on the large items that families wouldn’t have to leave behind anymore if they had a SKODA. This not only got across the great amount of space in a SKODA, but added an emotional element to it as well.

Credit:

Art Direction - Bex McNally, Udi Ovadia.
Copy - Sam Moorhead


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