SKODA wanted an OOH campaign to highlight the impressive amount of space in their new Superb and Octavia ranges - both being market leaders for exterior seat and boot space.
We steered clear of SKODA’s go-to car and line format to create something much more charming. We focused on the large items that families wouldn’t have to leave behind anymore if they had a SKODA. This not only got across the great amount of space in a SKODA, but added an emotional element to it as well.
Art Direction - Bex McNally, Udi Ovadia. Copy - Sam Moorhead