Energia had the best dual fuel offer on the market, but they needed to create urgency for people to switch, as the offer was only available for a certain timeframe.
Turn the offer into a lovable little cartoon character, and then put him in host of situations where he was about to meet his maker. Through two campaigns, we put this poor little offer into a number of perilous scenarios, borrowing tropes from both horror and disaster movies genres. All while enjoying torturing this cute creature far more than we'd like to admit.
Click hereto listen to our Radio Ads for this campaign.