Sam and Mikey
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Energia - Offer

The Problem:

Energia had the best dual fuel offer on the market, but they needed to create urgency for people to switch, as the offer was only available for a certain timeframe.

 

The Solution:

Turn the offer into a lovable little cartoon character, and then put him in host of situations where he was about to meet his maker. Through two campaigns, we put this poor little offer into a number of perilous scenarios, borrowing tropes from both horror and disaster movies genres. All while enjoying torturing this cute creature far more than we'd like to admit.

 

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   Click here   to listen to our Radio Ads for this campaign.

Click here to listen to our Radio Ads for this campaign.