Sam and Mikey

Aldi - Play Rugby

The Problem:

Aldi were launching “Play Rugby” an initiative supported by the IRFU to get kids up off their arses, and out playing rugby. We had to inform parents and teachers of the programme, letting them know of the great offer of a training session with big Pauly O'Connell for their class.


The Solution:

To launch the programme, we created a touching story of a passionate young Paul O'Connell fanatic, who psyches himself up for rugby training by quoting Paul's famous, “Fear of God” speech to himself. Eventually, coming face-to-face with the man mountain himself.