Aldi and the IRFU had created Aldi Play Rugby, a programme that teaches rugby to kids in a fun way at primary school level. But they needed to get more schools to sign up, and get more kids to pick up the oval ball.
We decided to speak to kids during the biggest sporting event of the year, the RBS 6 Nations, when every family goes rugby mad and watches Joe Schmidt’s men in action. We did this by creating a kids rugby panel show, which went live for all of Ireland’s games.
Art Director: Mikey FlemingCopywriters: Sam Moorhead & Eoin Conlon