Sam and Mikey

Aldi Kids Rugby Panel

The Problem:

Aldi and the IRFU had created Aldi Play Rugby, a programme that teaches rugby to kids in a fun way at primary school level. But they needed to get more schools to sign up, and get more kids to pick up the oval ball.


The Solution:

We decided to speak to kids during the biggest sporting event of the year, the RBS 6 Nations, when every family goes rugby mad and watches Joe Schmidt’s men in action. We did this by creating a kids rugby panel show, which went live for all of Ireland’s games.


Art Director: Mikey Fleming Copywriters: Sam Moorhead & Eoin Conlon